Effective Date: 04/08/2026
At ReefGro Ltd ("ReefGro", "we", "our" or "us"), we are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what information we collect, why we collect it, how we use it, who we share it with and the rights you have regarding your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By accessing our website or placing an order with ReefGro, you agree to the collection and use of your information in accordance with this Privacy Policy.
When you visit our website or place an order, we may collect the following information.
When you browse our website we may automatically collect information including:
We only collect personal information that is necessary to operate our business and provide our services.
Your information may be used to:
Process and fulfil your order.
Arrange delivery of your livestock.
Communicate regarding your order.
Respond to customer enquiries.
Verify your identity where necessary.
Improve our website and customer experience.
Prevent fraud and protect our business.
Comply with legal and regulatory obligations.
Send marketing communications where you have chosen to receive them.
Under UK GDPR, we process your personal information on one or more of the following lawful bases:
Performance of a contract.
Compliance with legal obligations.
Our legitimate business interests.
Your consent (for marketing communications where applicable).
We never store your full payment card details.
Payments made through our website are securely processed by trusted third-party payment providers, including:
These providers process your payment information in accordance with their own privacy policies and security standards.
If you choose to subscribe to our mailing list, we may occasionally send you emails regarding:
Marketing communications are managed through Shopify Email.
You can unsubscribe at any time by clicking the unsubscribe link included in every marketing email or by contacting us directly.
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies allow us to:
Keep your shopping basket active.
Remember your preferences.
Improve website performance.
Understand how visitors use our website.
Measure the effectiveness of our advertising.
Most web browsers allow you to manage or disable cookies through your browser settings.
Please note that disabling certain cookies may affect the functionality of our website.
We use trusted third-party analytics services to better understand how visitors use our website.
These currently include:
These tools help us improve our website, understand customer behaviour and measure the effectiveness of our marketing activities.
Where possible, information collected through these services is anonymised or aggregated.
We only share your personal information where it is necessary to operate our business.
This may include:
We do not sell, rent or trade your personal information to third parties.
Some of the third-party services we use may process personal information outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place to protect your personal information in accordance with UK GDPR requirements.
We take the security of your personal information seriously.
We use appropriate technical and organisational measures to protect your information against:
Whilst no online service can ever guarantee complete security, we continually review our systems and procedures to maintain a high standard of protection.
We only retain personal information for as long as necessary.
This may include retaining information:
To fulfil your order.
To comply with tax and legal obligations.
To resolve disputes.
To maintain business records.
To prevent fraud.
Once your information is no longer required, it will be securely deleted or anonymised.
Under UK GDPR you have the right to:
Request access to your personal information.
Request correction of inaccurate information.
Request deletion of your information where applicable.
Restrict certain processing activities.
Object to processing based on legitimate interests.
Request a copy of your personal information.
Withdraw your consent for marketing communications at any time.
If you wish to exercise any of these rights, please contact us using the details provided below.
If you have any concerns regarding how ReefGro has handled your personal information, we encourage you to contact us first so we have the opportunity to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
Our website may contain links to external websites.
We are not responsible for the privacy practices or content of third-party websites and encourage you to review their privacy policies before providing any personal information.
We may update this Privacy Policy from time to time to reflect changes to our business, website functionality or legal obligations.
Any updates will be published on this page, and the revised policy will take effect immediately upon publication.
If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us.
At ReefGro, trust is just as important as the quality of the corals we supply.
We are committed to protecting your privacy, being transparent about how your information is used and ensuring your personal data is handled responsibly, securely and in accordance with UK data protection legislation.
Should you ever have any questions about how your information is collected or used, our team will always be happy to help.